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Madison Museum of Contemporary Art

UI/UX Design

Project Overview

The Madison Museum of Contemporary Art (MMoCA is an independent organization that exhibits, collects, and preserves modern and contemporary art to provide transformative experiences that educate, reflect, and inspire us as individuals and a community.

My Role

I designed the User Experience and User Interface for this project, in this role I performed the following tasks:

  • Ideation and User Research

  • Sketching and Wire framing

  • Prototyping with Adobe XD

  • Usability Testing

Design Process

I used a 5-stage Design Thinking model proposed by the Hasso Plattner Institute of Design at Stanford (the "d. school"). The stages of this Design Thinking process are as follows:
1. Empathise, 2. Define, 3. Ideate, 4. Prototype, 5. Test.

Design Toolkit

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